While Bhutan is one of the smallest countries in the world, its cultural diversity and richness are profound. As such, strong emphasis is laid on the promotion and preservation of its unique culture. By protecting and nurturing Bhutan’s living culture it is believed that it will help guard the sovereignty of the nation.
The Bhutanese have always lived in harmony with and full respect for nature. The kingdom is one of the world’s ten biodiversity hot spots, very unique, pristine and intact. The country's government wants to maintain a balanced natural ecosystem, with environmental conservation and sustainable development as her pillars. With her splendid scenic beauty surrounded by impressive mountains and many rare and endangered species of flora and fauna, Bhutan is a nature lover’s dream.
Gross National Happiness, or GNH, is a holistic and sustainable approach to development, which balances material and non-material values with the conviction that humans want to search for happiness. The objective of GNH is to achieve a balanced development in all the facets of life that are essential; for our happiness.